CBC: The seats at the Toronto launch event are really filling up - it'll be standing-room only pretty soon...
We're just about to start up here. Any minute now.
And we're off. RIM Canada managing director Andrew MacLeod and CFO Brian Bidulka are on stage
Andrew McLeod, managing director for Canada:
MacLeod: I just want to say to you all: Thank you (talking about continued loyalty to RIM brand)
MacLeod: We have been laser-focused on making today a reality.
MacLeod: Launches in six cities around world including NYC, Dubai, etc.
Playing a video with shots of the new phone, screenshots
The New York simulcast has kicked in, but the volume was inaudible.
The launch is happening simultaneously in New York, Dubai, Toronto, Johannesburg, Paris and London
Still no audio from NYC, they've switched to a canned video.
Hopefully they fix that volume issue or this is going to be an awkward launch here in Toronto.
Lots of user/customer testimonials in the video, people talking about ability to run multiple applications, quick-access menus
Woohoo, New York audio appears to be fixed.
Customers and developers talking in the video about enhanced camera and video quality, better security, performance of the on-screen keyboard.
New and improved still and video camera...
VP of Developer Relations Alec Saunders now interviewed live from NYC:
Been to 44 cities on tour to connect with developers ahead of launch.
Head developer honcho Alec Saunders says the journey up till now and response from developers has been "phenomenal"
Says they've seen lots of young developers getting on board.
"Huge groundswell of support" from developers, Saunders says.
"We've seen this huge groundswell of support."
Says got 15,000 apps submitted in 1 weekend, 19,000 the following weekend.
Says they're b
uilding the "largest catalog of applications ever" for a first generation launch device.
They've put together the largest catalog of apps for a first-generation product, Saunders says.
Another customer testimonial video...
Interviewing Kevin, who said he wouldn't cut his hair until the BB10 launch... they're cutting his hair on camera...
Not a professional barber...
Kevin headed back to his seat, now getting down to business...
Thorsten Heins, CEO, taking stage
Thorsten Heins: Welcomes launch event viewers. "We have definitely been on a journey of transformation ... one I truly believe will transform mobile communicaitons into true mobile computing"
Thorsten Heins: talking about taking over as CEO, says it was "the best opportunity he could see for his career today" because of BB10 "Now finally here we are."
Thorsten Heins: So many people have played a role in getting us to this day
He also said the past year was the most challenging of his career.
Thorsten Heins: says a big thank-you to developers, but mainly RIM employees for their committment
Thorsten Heins: This is one of the biggest launches in our industry, and today isn't the end, it's the beginning.