Thorsten Heins: talking about multitasking
Thorsten Heins: says people told them they wanted the simplicity of having everything in one place and being able to flow from app to app// considered it a must-have
Thorsten Heins: Industry has mov
moved from narrow to broadband, low to high bandwidth
Thorsten Heins: Now the
industry is moving to where people will be constantly connected to all their information and the world around them in real time. And we will be a leader in connecting you.
"We will be a leader in connecting you to the internet of things."
Thorsten Heins: We are in an era today where having a great browser and apps on your phone is just expected. So how do we go beyond that with BB10?
Thorsten Heins: Through secure, reliable operating system.
Thorsten Heins: Simpy saying we have reinvented this company is not enough ... two years ago we made a tough call to go it alone.
says now the company is delivering, through the OS
Thorsten Heins: says will show people the connection between RIM and the OS
Thorsten Heins: introduces Mike Laziridis in audience in NYC...
Thorsten Heins: back to talking about the company's changes: We have appointed a new global leadership team to guide our growth. ...
Thorsten Heins: From this point onwards, RIM becomes BlackBerry
"From this point forward, RIM becomes BlackBerry."
From today on, we are "BlackBerry" everywhere in the world
Sounds like Research In Motion is officially dead. All the pundits were right!
Thorsten Heins: We have redesigned the BB experience, re-engineered our products and re-invented our company. ... It all starts today with our renaming as BlackBerry and the launch of the BlackBerry 10.
Z10 has full screen, Q10 has keyboard and screen
Thorsten Heins: We knew a large display was important, because this is the window into the BlackBerry 10 experience.
says screen is vivid, back of device has textured surface
Thorsten Heins: Whatever you do, you're 1 swipe a way from all your activities.
says BB Q10 is first BB smartphone with a physical keyboard
We've seen lots of the Z10 in the weeks leading up to launch, but not the Q10. That seems to be the one people are really waiting for. I've heard it may not be available till March.
Thorsten Heins: We built in the same fantastic BB10 experience into a device with a keyboard for all those people who told us they just had to have one.
I'm sure we'll find out very, very soon...
Thorsten Heins: q10 is thinner, lighter and stronger than plastic (new material)
Time to see the phones in action.
BB10 and BlackBerry Hub demo
BlackBerry "flow" is about moving between applicaitons
shwoing on-screen demo with several applications running in real time, multitasking
Playing a video, streaming... swipes screen to take a quick look at an incoming message, swipes back and video still playing
Thorsten Heins: With this FLow ... with one thumb you have full control over the experience.
Gianni: showing BB Hub, message centre, moving straight in and out of messages on different social media platforms without any pauses
They're talking up BlackBerry Flow right now. It is actually a cool system to use - more fun than iPhone or Android. There's no home button, so you're constantly swiping between screens. It takes some getting used to, but once you do, it's smooth.
the whole demo is being done with a thumb, looks really simple and streamlined
in the Hub, photos of contacts/people are automatically pulled down to show who you're connected to. all happens in real time
BlackBerry Hub is also a cool feature. It's a unified inbox that you pull in from the left side of the phone, no matter what app you're in.